OUR WORK

BARBOUR RE-WAX CENTENARY

Client

BARBOUR

THE BRIEF

To develop a virtual world allowing Barbour’s audience to be immersed in the extensive process undertaken when re-waxing an item of clothing. The experience also aimed to highlight the brand’s heritage and people operating behind the scenes.

THE SOLUTION

Using a real-time 3D engine, we were able to transport the audience into the world of Barbour and their in-depth rewaxing process. Through a range of immersive rooms, each containing unique, interactive elements. This was accessible from any mobile and desktop devices so the audience could be anywhere in the world and be transported into the world of Barbour. The experience garnered unique exposure through a dedicated press event to 15 major fashion outlets.