BARBOUR INTERNATIONAL WAREHOUSE
To develop an interactive & immersive world to represent the Barbour International brand to engage a younger audience.
Using a real-time 3D engine, we brought to life the world of Barbour International. Utilising custom designed avatars driven by the leading avatar platform Readyplayerme The experience contained a range of interactive areas for the audience to be immersed in. Ranging from a shoppable & interactive catwalk to live streaming music performances. All brought together to create an on-brand and engaging metaverse experience.